We were so grateful to be the official non-profit partner with California Roots Music and Arts Festival on Memorial Day Weekend at the Monterey Fairgrounds (May 26-29, 2022). Cali Roots is a four-day reggae festival that featured big artists like Sean Paul, Rebelution, Ice Cube, Dirty Heads, Stick Figure, Slightly Stoopid, Sublime, and more. As a non-profit partner, we were given booth space at the event where we sold Surfrider merchandise as a fundraiser, educated attendees about how to live plastic-free lifestyles, promoted our local Ocean Friendly Restaurant partners, and invited everyone to our monthly beach clean-ups. Even better, all Reverb water refill stations promoted our organization, and the proceeds from the Cali Roots official reusable water bottle sales were donated to our chapter!
